The Dodge Brand is all about taking risks and pushing the boundaries of their vehicles, as well as their designs. It is great to have a “client” that is open to new ideas, however this leads to constant reinvention and blurry branding guidelines. I am tasked with keeping the printed and digital graphics always looking fresh, while maintaining synchronicity between the different vehicles. I accomplish this by always implementing a few key design elements - PMS 485 and sporty typography.